Retail Business Analysis

The retail establishment that I visited is a local chain of shops called Shopko. They sell a wide range of products including clothes, sports wear, toys, household items, electronics, greeting cards and candies. The section that I would like to concentrate is the clothes section for infants and toddlers.

What is Generic Marketing Strategy and its implications for Shopko?

Generic marketing strategies help an organization to gain competitive advantage in its line of business. "In the quest for competitive advantage, the foremost concern should be the likely market response to the proposed strategy. In order to be successful, the strategy -- whether driven by cost, technology, distribution, service or other competitive advantages of the firm -- has to be consistent with the consumer needs, perceptions and preferences." (Wind, 1983, p.12).

In other words, Shopko should consider the market response for its toddler and infant clothing section besides...
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