Freight Forwarding Company

The Market Plan Essay for Freight Forwarding Company was derived through research conducted by our Marketing Department and supervised by me, as the Director of Marketing. In anticipation of this report, we researched our competitors using primarily Internet resources and gathered data to compare our competitors' practices and services to our own. In comprising the actual Market Plan Essay we obtained research from scholarly articles and/or essays. The areas that this Market Plan Essay will cover include: the Executive Summary, the SWOT analysis, the target market, the competitors' substitutes, the pricing of our services, our channels of distribution, and our promotional budget. Our Market Plan Essay revealed that our company's areas for growth consisted of customer service, value of services, and meeting our promotional budget and throughout this essay solutions are proposed for these issues. Furthermore, the information obtained and revealed in this essay provides us with...
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