Globalization of the Fashion Industry
Not so long ago, globalization was an only theoretical term businesses used as a "what if" situation. Today, globalization is a reality. Through lowered trade restrictions and increased international cooperation, countries are increasingly affecting one another both culturally and economically. Fashion is one of the largest sectors that has both facilitated globalization and has benefited from this phenomenon. Increases in mass media communication, has meant fashion trends that once took months to move from the catwalks of Paris to the city streets of other countries now can happen almost instantaneously. Pop culture fashion can symbolize an entire culture, such as denim's association with the United States, freedom and democracy. However, with this increased dissemination of fashion, globalization has also resulted in benefits for the industry in general, as well as significant challenges.
This paper explores the concept of globalization in the fashion industry. It begins...
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