One such scope is to identify and benefit from new markets, such as nanotechnology or solar energy (Kulongoski, 2010). Many companies have become more and more aware of the fact that sustainability is not necessarily a new trend that will go away, but rather a new concept that more and more individuals are likely to embrace. With that in mind, companies look to sustainable business development as a way to diversify their markets and enter new ones, markets that are likely to become very profitable in the next period of time.

There is also the internal aspect of sustainable business development. A sustainable business development concept could be judged against the company's own resources and internal capacities. If it develops in a sustainable manner, it can mean that it is not overstretched, that it is using its resources in a way that is rational and that it has a long-term...
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