Banking Website
This report is providing customers with ideas and insights about the financial industry. However, the writer should not be held accountable for the conclusions and recommendations that are made.
Letter of Transmittal
In this research project we are focusing on the changes that are taking place inside the financial industry. This is accomplished by carefully examining the websites of Commonwealth Bank Australia with NAB. We then compare the two with one another by looking at various marketing strategies that are used in a literature review and analyzing the findings with one another. What we determined is that both financial institutions are using similar tools to target specific demographics of customers.
Table of Contents
Introduction
Problem Definition
Methodology
Data Analysis
Results and Discussion
Limitations and Future Research
Conclusions and Recommendations
Exhibits
Reference List
Appendices
Table 1: Top Financial Institutions
Bank
Total Assets
BNP
$2.69 billion
Deutsch Bank
$2.5 billion...
[ View Full Essay]