Banking Website

This report is providing customers with ideas and insights about the financial industry. However, the writer should not be held accountable for the conclusions and recommendations that are made.

Letter of Transmittal

In this research project we are focusing on the changes that are taking place inside the financial industry. This is accomplished by carefully examining the websites of Commonwealth Bank Australia with NAB. We then compare the two with one another by looking at various marketing strategies that are used in a literature review and analyzing the findings with one another. What we determined is that both financial institutions are using similar tools to target specific demographics of customers.

Table of Contents

Introduction

Problem Definition

Methodology

Data Analysis

Results and Discussion

Limitations and Future Research

Conclusions and Recommendations

Exhibits

Reference List

Appendices

Table 1: Top Financial Institutions

Bank

Total Assets

BNP

$2.69 billion

Deutsch Bank

$2.5 billion...
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