Australia Airline
Management
Case Study Report: Airlines
This paper provides a comparative study of the goals, management style, and labor relations policies of three Australian airlines: Qantas, Virgin Blue, and Air Australia Airways. It examines the recent history of these major airlines, with a specific focus on the labor relations difficulties of Qantas, Virgin Blue's attempt to create a more innovative model of customer service as a budget airline, and Air Australia Airway's challenge to Qantas' dominance. It suggests that ultimately Virgin Blue offers the best prospects for investment, given its track record, size, and strong human resource policies.
Organisational culture
Employee motivation
Leadership
Conclusion and summary
Introduction
The airline industry has been one of the most severely-affected industries by the recent global recession. Although Australia was mercifully not impacted as much as some other nations by the recent credit crisis, because airlines have a global focus as organizations, all...
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