Using cultural dimension frameworks including the Hofstede Model of Cultural Dimensions will also give Burger King greater insights into how they can successfully launch into smaller, yet highly profitable nations (Hofstede, McCrae, 2004).

If given the responsibility of running Burger King as CEO, I would actively concentrate on every aspect of quality first and also measure customer satisfaction constantly. My first series of strategies would be to measure service quality across as many dimensions as possible using the SERVQUAL methodology (Parasuraman, Berry, Zeithaml, 1991). This would provide invaluable insight into how best to progress with in-store improvements, while also gaining insights into how Burger King is perceived by each segment of customer as well. Second, I would concentrate on continual training and the development of better techniques for managing the "have it your way" process looking to make new product introductions quickly capitalize on this core strength of the company....
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