One wrong decision can destroy years of hard work and requires years to recover. Failures to innovate come in two forms: failures of imagination and failures to execute (Govindarajan and Trimble 2010). With certainty, investors want growth, growth, and more growth. To achieve this, Apple strives to infuse creative thinking in its innovations, and it must deliver products and services fast enough or risk losing market share.

Infrastructure

Steve Jobs made a point to groom and posture his staff with capable individuals ready and able to step in when needed. Steve Jobs was very demanding; he viewed himself as responsible for making his staff better. He saw himself as pushing people to come up with "…more aggressive visions of how it could be" (Morris 2008, p 5).

With over 25,000 employees at Apple, Steve worked with the top 100: some executives and some individual contributors. He envisioned his role as...
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