Rather than functioning solely as a sporting event, the '84 Summer Games delivered a broader scope of entertainment never before seen or attempted. The event encompassed entertainment not only in the form of sporting competition, but also in music and arts (Masterman, 2004). It is now understood that special events possess a powerful role in the society.

2012 Olympic closing ceremony will be a mega event as it will have a large effect on the entire economy of the UK. The event is going to get huge media coverage that is why it is important to adopt right marketing strategy for this event.

Issues of human resource management

Human resource management is vey important aspect of this grand event. The better evetn mangers and event management organizations understand the labor force and employs hired for the event the better resources can be allocated to effective recruitment and retaining strategies.

Workers...
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