The specific strategies that will be used to further ensure this success are both fairly straightforward. Lists of likely and potential donors can be compiled from a variety of sources, including other non-profits that would be sympathetic to the cause, such as the Texas Chapter of the Paralyzed Veterans of America and the Texas National Guard Association. Marketing materials could be developed and printed at relatively minimal cost, and follow up phone calls to non-respondents could also help. Careful, polite, yet eager requests of AMR for in-kind donations will likely yield success if applied consistently, and thus both goals could be met through the application of steady and appropriate pressure.

The initial marketing materials will be the biggest initial expense, and unless AMR is willing to pick up the bill (and they might be) will represent an up-front risk of at least several hundred if not a thousand dollars. The...
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