Human Behavior Observation: Supermarket Context

Human behavior is largely defined in the field of psychology as a result of the interaction of mental states and immediate social situations (Lewin, 1951, p.12). While the observation of human behavior has been conducted over the centuries in many different settings, the aspect of this observation that has had the tendency to alter how people interact with their surroundings and with one another in terms of their daily behavior is the knowledge that they are being studied. Much like anthropologist Jane Goodall studied the aspects of chimpanzee social and family life through viewing them in their naturalistic setting, so have psychologists taken on a more anthropological role in observing human behavior through the utilization of naturalistic observation.

In observing human behavior in the context of a supermarket for instance, psychologists and researchers have the capacity to garner a truly unfettered look at certain aspects...
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