This situation determined important problems, like supply shortages, leading to the restaurant's inability of satisfying some of its customers' requirements. Therefore, it is recommended to expand the supplier base.

Location capacity -- the restaurants do not have the capacity of serving a high number of customers. There are situations where numerous customers must wait until they can be seated to their tables. Some of these customers find such situations unacceptable. Therefore, they prefer to go to other restaurants with a greater serving capacity. This leads to increased efforts from the company in improving customer satisfaction and loyalty.

Opportunities

Expanding the number of restaurants -- this is a good idea in order to increase profits. However, this strategy requires significant investments. The company must analyze the market and determine whether this investment can be supported. It is important to determine the size of the market, the possibilities of customers, and the...
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