The rhetorical appeal to the reader's feelings is most obvious in the photograph, where feelings of freshness and health and yet of indulgence and luxury commingle, but can also be seen in the flirtations enticement to spend more time with the product as mentioned above. The attempt to appeal to the reader's intellect is minimal in this ad, though the prominently featured word "vitamin" in the product's title is certainly at least a partial intellectual appeal, telling the reader's that this product is healthy and beneficial as more than simply a beauty product. The content in the middle of the text passage also describes the product in a way that makes it sound like an extremely intellectually engineered makeup product. The reader's sense of self is appealed to by the suggestion that one's lips are not the best lips they can be -- the lips one was "meant" to have...
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