Similarly, the Air Force needed no only some intelligent reporting capabilities, but a way that Air Force personnel, government employees, and civilian IT contractors would work together in the evaluation of applications and reports in a more robust and real-time manner. "The intent was to provide the Keystone user community the ability to do more complex financial analysis and reporting on a "self-service" basis to reduce overall system maintenance and development costs' (Air Force).

The SAP Business Object tools are useful for management and organizations that already have a decent set of data, but need access to it in ways that are more meaningful to the organization. For example, in the new social-media paradigm there are literally hundreds of different demographic and psychographic modifiers that might assist firms in moving from an older marketing paradigm to a new, service to the client model, all by using data mining and warehousing...
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