(Euro Monitor, 2010) Thus the attempt must be made to connect the characters or pokemons of the game with the pets of the owners in such a way that the pets remind them of the great game they once played. Nostalgia is a great way to market to the adult audience.

The methods would be to advertise the product recalling the action of getting and keeping a pokemon. For example an advertisement for the Cat food can show meowth / pickachoo being taken into the ball by its owner. Then the question -- 'Meowth was kept in the pokemon ball, you used him in fights dint you? You can't nourish your cat in a ball now -- but give him best nourishment -- with Mcatball-meat ball for cats. For doggies we have to similarly bring up an association with throwing the ball -- 'do you throw sticks for your dogs...
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