Marketing Toothpaste Flavors
Marketing Plan -- Product Extension: Using Child Appropriate Flavors for Children's Colgate Toothpaste
Company Background and Organization
Overview of Children's Toothpaste
Situational Analysis for Colgate and Toothpaste in Australia
Economic forces and issues
Sociocultural analysis and issues
Technological forces
Legal forces
Competitive Analysis
Market and Market Share
Major competitors and advantages
Customer base, client analysis
SWOT Analysis of issue
Functions of Packaging and Preliminary Ideas
Introduction- Toothpaste is a generic term for oral paste or gels that, along with a toothbrush, clean and maintain the health of teeth. Toothpaste aids by providing abrasiveness in removing dental plaque and food from the teeth, lowering bad breath, and delivering ingredients like fluoride and xylitol to help prevent tooth and gum disease. While most of the cleaning is achieved by the mechanical action of the toothbrush, taste, flavor, and color. While toothpaste is never meant to be swallowed, research finds...
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