Marketing Toothpaste Flavors

Marketing Plan -- Product Extension: Using Child Appropriate Flavors for Children's Colgate Toothpaste

Company Background and Organization

Overview of Children's Toothpaste

Situational Analysis for Colgate and Toothpaste in Australia

Economic forces and issues

Sociocultural analysis and issues

Technological forces

Legal forces

Competitive Analysis

Market and Market Share

Major competitors and advantages

Customer base, client analysis

SWOT Analysis of issue

Functions of Packaging and Preliminary Ideas

Introduction- Toothpaste is a generic term for oral paste or gels that, along with a toothbrush, clean and maintain the health of teeth. Toothpaste aids by providing abrasiveness in removing dental plaque and food from the teeth, lowering bad breath, and delivering ingredients like fluoride and xylitol to help prevent tooth and gum disease. While most of the cleaning is achieved by the mechanical action of the toothbrush, taste, flavor, and color. While toothpaste is never meant to be swallowed, research finds...
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