This program helps users include articles that their customers find interesting, and to promote their products and services. This program also includes numerous discounts. The objective of this program is represented by building brands and reaching certain categories of customers (UNFI, 2011).
United Natural Foods' customers are represented by smaller, medium, and larger retailers. Some of them are store departments, while other focus on selling organic products. When collecting information on these customers, the company is interested in their location, because this is an important factor that must be taken into consideration by the distribution process management. The objectives of these companies are also important, because they reflect these customers' needs regarding United Natural Foods' products and services.
In addition to this, the company should be interested in information regarding the financial performance of its customers. This is because this issue can influence the relationship between United Natural Foods and...
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