This continues the cycle of relying on production efficiencies and build-to-order strategies as an attempt to break the cycle of disruptive innovations (Ervolina, Ettl, Lee, Peters, 2009).

All of these factors lead to a task-based analysis of the computer peripherals market that continue to illustrate how fragmented and highly cost-driven it has become. Figure 1 shows the market share of the computer peripherals industry from a product standpoint. Computer monitors and hard drives, comprise together 50% of the total computer peripheral market, are going through a series of disruptive innovations mentioned earlier in this analysis. The fact that these two categories generate a high percentage of total revenue in the computer peripherals industry illustrate how dependent channel partners, suppliers and channel partners on continued innovation to stay in business (Thormahlen, 2011). Figure 1, Distribution of Sales by Computer Peripheral Type, illustrates this point.

Figure 1: Distribution of Sales by Computer...
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