"A particular strength of secondary data is the objectivity. The data are written by experts in various fields." (McQuarrie, 2005, P 61).

"The relatively low expense in comparison to primary research is also the main advantage of this research as no new research needs to be commissioned. However, its main disadvantage is that the data used in the analysis may be out-dated and therefore return inaccurate results. Furthermore, previous studies may not have targeted the exact issue that the current research requires." (DJS Research, 2011, P 1).

Despite the disadvantages identified in the secondary data, the author makes use of secondary research as a method of data collection. To collect data, the author employs several techniques. First, the research searches several electronic databases for secondary data. The paper searches the electronic database such as Emerald database, Sage database, Social Science Research journal database, and the database of science direct. The...
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