In 2000 and 2010 each firm recognizes the risk of concentration of revenue generation in an increasingly consolidated retail industry. In each case Wal-Mart's share of sales represents the pivotal example of this phenomenon. Most interesting however, is the discussion of the risk of global economic conditions in 2000 and 2010. In 2000 the reports indicate the risk of an economic slowdown from the strong growth of 1996-2000. Likewise in 2010 the risk associated with the Great Recession are articulated in declining revenues due to significant and sharp cutbacks in consumer discretionary spending around the globe. Ultimately, the economic conditions of the key target markets will impact profitability far more than branding or product innovation.

Conclusion

Contemplating the financial conditions of Helen of Troy Limited and its competitors Revlon and Elizabeth Arden in 2000 and 2010, reveal that executive management teams face considerable obturations both endogenous and exogenous in crafting...
[ View Full Essay]