Martha Stewart

Too Much of a Good Thing?: A Quantitative Analysis of Martha Stewart Living Omnimedia

Martha Stewart and her business endeavors have come a very long way since the cooking, crafting, and home makeover maven attended a stock brokerage class and earned her trading license in 1968 (O'Rourke 2007). The fact that Stewart even had a brokerage license might seem some what ironic in light of the insider trading scandal and resultant prison sentence that have now become some of the best-known details of her life, but far from being exemplary or definitive of Stewart's character or path to success this episode is quite contrary to the overall trajectory of her life and business acumen (Bhattacharya & Marshall 2009). At the same time, Stewart's current company could certainly stand to be in better financial shape than it currently is.

Beginning with a catering service and then a specialty foods...
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