Once again, due to problems with the supplier, the product was unavailable through conventional pharmacies and the cost of a bottle of Miraflow (20 mL) skyrocketed from $6.00 to $30 on eBay -- an increase of 400%. This created a negative perception of a lack of affordability of CIBA's core products. CIBA took note of this problem and collaborated with I2, a supply chain company. It set the goal of keeping product availability at major retail establishments at 99.5%. Before embarking upon its venture with I2, the product supply chain was highly fragmented, resulting in shortages in many areas and causing the price to spike online. The result was a series of unhappy customers. This also had the effect of deterring new customers from trying CIBA Vision products, because of the perception of the product being unnecessarily pricy.

Collaborating with a singular company allowed for a higher level of product...
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