Winning is the Only Thing -- Book Review

Roberts, R. And Olson, J. (1989). Winning is the Only Thing- Sports in America Since

Baltimore, MD: Johns Hopkins University Press.

The end of World War II brought a number of changes to the United States. Culture, politics, civil rights, technology, gender issues, and certainly by 1949 a new cloud had formed over the world, the U.S./Soviet rivalry known as the Cold War. When one thinks about popular culture in America, one typically does not realize that within the sporting world, too, vast changes took place after 1945. Although baseball was integrated far earlier, after 1945 more Black athletes were allowed into football and basketball teams. This, combined with the era of televised sports, made a huge impact in American society. Sports in America is both a study of the evolution of popular culture in America post-World War II and a way...
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