Again, this could become a major competitive advantage in the core markets the company sells into today purely from a location and demographic standpoint.

Multichannel retailing and commercial distribution strategies based on customers' unmet needs - This is another major area that Kudler is not addressing today in any research, and this needs to become a strong focus if the company is going to continually attract new customers. Expanding into other geographic regions is just the beginning; the company needs to look to create an online store, also provide innovative and time-saving delivery options for commercial deliveries to restaurants and resorts in the area, as this will need to significantly increased sales.

Psychographics and needs-based segmentation study. There is also the need to define who their customers are over and above the specific demographic data that is easily obtained online from local governments and from free research providers. Kudler needs...
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