The place is also a moderately difficult facet to alter.

Locating Kudler's stores to regions where they are going to be most successful is crucial to their success.

Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a need for gourmet products. For this reason, store location is one of the most important marketing strategies the organization can employ.

Lastly, promotion is another element in the marketing mix, which is more difficult to change.

For this reason, it's important that Kudler pay particular attention to this facet. Promotion determines how the product is physically distributed as well as sales and marketing aspects.

This impacts the organization's strategies and tactics by determining how they will attract customers...
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