As a result the "Driving for Higher Performance" campaign (note the play on words of the company's general mission to produce better and better cars every year) Toyota is "now able to zero in on where there are major fluctuations" that deviate from its overall mission of excellence and "drill down on variances that could impact the forecast for the balance of the year," according to Doi. (Ozzimo, 2006) the use of profit center segmentation enabled Toyota to quickly reallocate its resources to meet the heightened demand in the U.S. For new models like the Prius hybrid and the Scion (Ozzimo, 2006).

The approach of CFO Doi is embedded with the approach of the entire company's focus on continual improvement. Doi has also had to deal with legal issues, such as company compliance with Sarbanes-Oxley as well has higher benchmarks for cost reduction, corporate compliance, and value creation (Ozzimo, 2006)....
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