Assertive managers make the assumption that their direct reports have missing links also and can benefit from feedback that comes in a straightforward fashion. (Savage, 1998)

Assertive managers are increasingly effectual in molding and transforming the behavior of other people. They vividly define behavior and its outcomes as against ascribing inspiration in case of others. For instance, instead of branding the behavior of employees who are late to meetings as incompetent, lack responsibility or ineffectual, an assertive manager deals with the behavior and not the motivation by expressing in an adaptive voice: "I have marked that you have been delaying for three of the past four meetings. The meeting begins at 8:00 A.M. I suppose that you will be present for the next meeting on time." (Savage, 1998) it is the assertive managers who head their feedback and remarks to the right person, which is the person whose behavior is...
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