The specifications about label placement were "to reduce consumer confusion about food labels, to aid them in making healthy food choices" and the act as a whole was supposed to encourage manufactures to engage in healthy product innovation by giving manufacturers an incentive to improve the quality of the food and make more healthy food choices available (Wilkening 1993:1).

However, no label can be comprehensive and the 1993 legislation reflects the stress upon low-fat dieting for good health. Of the 14 mandatory nutrients required on labels "the order in which they must be listed" were as follows: "calories, calories from fat, total fat, saturated fat, cholesterol, sodium, total carbohydrate, dietary fiber, sugars, protein, vitamin a, vitamin C, calcium and iron" (Wilkening, 1993:2). The requirement to list B. vitamins was eliminated as it was deemed deficiencies of B. vitamins was not a public health problem in the United States and it...
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