(Glende)

One of the most recent technological developments which has precipitated a greater democratization of the Internet is the proliferation of networking sites that have become prominent recently. These sites attract millions of users and viewers or users and viewers and have become a source for the proliferation of popular culture.

There is also a view from scholars that the link between popular cultures and the Internet is synergistic. In other words, the increase in popular culture is a motivating force for the increase in Internet usage and at the same time the new online technologies that are being developed are providing the platform for increased popular culture activity. In a paper by Hakan Selg, entitled Popular Culture as a Driver of Internet Use, the author stresses how developments in popular culture have become associated with increases in Internet usage. (Selg)

There is little doubt that the future of popular...
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