Table 2: Costs by Phase of the SEO Project Process

Phase

Description

Costs

Web Strategy Development

Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strategy. This includes the integration of the Zap Cars reporting systems with an analytics database to track performance on each keyword, across all search platforms

Online sector research and analysis

This is a comprehensive overview of all autos in the compact, subcompact, hybrid and electrical cars sectors.

Competitive Analysis

Online competitor research and analysis - a review of several competitors and their web presence, exposure and targeting and performance on specific keywords

Initial Web Strategy Implementation (beta)

Development of the initial web strategy is confirmed based on research.

Search term selection, strategies, and sequencing of key terms

Search term phrase research, development, validation and sequencing of use - This is based on...
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