But rather than cater to healthy tastes, to distinguish itself in the Japanese market, McDonald's has found it more effective in 2007 to instead promote specials like the "Mega Mac, a hamburger with four patties," which "was originally to be a limited time offer," but the fast food chain decided to extend the promotion in order to meet the increased demand for Japanese wishing to sample how 'Americans really eat' -- even though ironically the burger is much more caloric and high in cholesterol than anything McDonald's in America offers to American consumers ("McDonald's extends Mega Mac campaign to meet demand," 2007, Japan, Inc.).

Cyber/technology

When McDonald's had lost its social cache during its low point in 2003, it was increasingly the designees of solitary diners who preferred to look at their cell phones or laptops than chat. Such diners bring in less revenue, price-wise, and often consume smaller, less...
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