He also thought that Americans would be more willing to spend more money on cars, as the average American in the 1950s and 60s was growing richer (Swinfin, 2007).

The result of all this analysis -- Mustang was born! It was a sexy sports car that a young man might want for his first car, but that that women could still drive around the neighborhood to do their shopping. Iacocca 'got' the Baby Boom, suburban car-driving teen lifestyle even before it became an official trend -- he was ahead of the curve. The predicted promise of the 'pony car' promised plenty of success for Ford!

The Italian-American Catholic Iacocca became president of Ford in 1970. This was considered ground-breaking, in a company dominated by WASPs, and family tradition ("Lee Iacocca," Britannica Concise Encyclopedia, 2006). However, President Iacocca's brash style clashed with the more buttoned-down style of management of Ford, specifically...
[ View Full Essay]