In order to reach and maintain this business standards, the company has created a set of basic rules for itself, regarding the respect for the customer and the ethic principles.
One of the sources of competitive advantage that the company benefits from is represented by its Human Resources policy. The importance of the relation that the company has with the members of its staff is worth underlining. One third of the American Airlines expenses go to wages and benefits. The proper motivation of the employees makes the company function in an efficacious manner. The god relations that American Airlines has are not just with the employees themselves. The company has reached agreements with three major labour unions, obtaining mutual advantages in terms of costs and payments.
Another source of competitive advantage for American Airlines is represented by the strategies which it uses in order to obtain and maintain the loyalty...
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