It is noticeable, however, that despite illustrating the image of 'good life' among American consumers, it seemed that these ads were catered only to white Americans, which are often depicted as belonging to the elite to middle social classes. Further analysis also showed that apart from the under representation of minorities in these ads, white American women were the 'staple' elements contained in an ad. Although some of the ads appropriately use a woman -- that is, usage of a woman to advertise a food product -- there were also instances in some ads, specifically car ads, wherein women seemed to be objectified. Car ads are classic examples of the objectification of women in advertisements, wherein oftentimes, association between the cars advertised and woman depicted are inevitably linked together, creating the impression that a car is a want that needs to be achieved, in the same way that the consumer...
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