These criteria refer to the technical capacities (of producing beer through traditional brewing methods) and to the "first rate quality control capabilities." Taking into account the fact that Boston Beer sells a variety of products and not just one type of beer, it is safe to state that the flexibility of production provided by the contracts signed with various breweries represents an efficacious marketing choice.

Competition

The competition in the industry is harsh. In order to keep its position on the market Boston Beer uses various techniques. One of them is represented by the aggressive promotion. Another one refers to the construction of the brand identity, with a strong focus on the top quality of the provided products as well as on the active involvement in the life of the communities. A third strategy which the company appeals to is represented by the choice to use independent distributors who distribute...
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