FUNDRAISING: After two months, I had some excellent videos put together of Sunshine residents being active in their community with Down syndrome kids, helping older folks who were bedridden, and other heart-wrenching scenes (including the joy they were having going for "power" walks). I presented video programs to Lions, Kiwanis, the Chamber of Commerce monthly dinner and other civic groups, asking for donations for additional exercise equipment for the center, and was successful. We raised $11,390 dollars in our first year.

FOOT-in-the-DOOR STRATEGY (FITD): According to an article in the Journal of Consumer Research (Scott, 1977), just because a consumer knows something is good for them (in this case, seniors knew exercise was good, but didn't participate), doesn't mean they will buy it. The consumer needs first to comply with a small request by the manufacturer (FITD); and likewise with the Sunshine residents, they needed to see others walking and...
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