The spectators predominantly making up the genre of who buys heavy machinery, tools, or other such products are found common in the areas where NASCAR is most popular.

A brand can be determined directly by its advertising in terms of its entire scope because the type and distribution of advertising can dictate the products salability and consumer base. For example; one may conclude that Egg-Nog is a holiday brand simply because it is only advertised during a certain time of year. Budweiser is synonymously known for its Super Bowl commercials, which in-effect has given it an association as a 'mans-beer' or a commonality of such conglomerations components.

Sponsorship for a product helps to create demand for that product in several influential ways. In terms of NASCAR, sponsors are most interested in selecting a car and driver that is much more likely to be a winning car/driver. This is not only...
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