A disconnection from action, even when it is literally right outside one's door is felt by the viewer, where as simple and plain print media has not the power to distort the message, or at least arguably as much. A culture and society of apathy, as many would say we are living in, would be the obvious outcome of the premise of Postman's work, a serious social and cultural issue in need of discussion and solution.

Sociology and sociologists would be wise to continue an active discourse on the subject matter contained within this book, as evolving and emerging technologies, especially for human communication, frequently out run academics. A good starting platform, according to Postman would be to address, academics directly, by making sure that the messages being sent are not those associated with the delivery but rather the content. (32-35) Even education has become increasingly a matter of retention...
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