Oyun knows these three trips well and would offer packages comparable to those of the already established companies, and he would rely on increasing the number of tour groups so he would have the same level of business that the other companies have now. He might gain some business by drawing away from their clientele, but that is not as likely as that he would seek to develop a broader client base. To do this, though, he would have to offer something more than they offer, such as lower rates. He is not able to do this. He might be able to modify the itinerary by taking his clients to other destinations, assuming there are some other sites on the route that would appeal to those clients. This is somewhat uncertain as well, so much so that Oyun cannot base his new company's future on it working. There are some...
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