Similarly operational efficiency is crucial for control but too authoritative approach to a controlled culture is no more feasible in the current business environment because it stifles creativity and hinders employee freedom affecting overall business performance. Innovation and setting benchmarks and preparing people to achieve such high standards become the hallmark of organizations that strive for competence. Lastly cultivation culture is about stirring the lives of customers and employees with the help of magnetic and inspiring leadership. Even if we ignore these particular characteristics even then customer focus becomes the corner stone of an organizational culture. Though, customer satisfaction comes only after employee satisfaction. If the culture of the company is such where employees feel empowered and are able to align their personal goals with organizational goals then customer services thrive in such an environment.

Global competition and customer demands also drive the need to do things faster, better, and...
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