Like many companies, we're also customizing Salesforce.coms' applications to match exactly what we need in terms of being able to track specific customization orders from customers. We're also working with Salesforce.com to create more integration points to our hand-coded systems as well, using the Apex programming language. AMR Research (2007) has mentioned Apex in their cited research, specifically on the point of ensuring upgrade paths possible using Salesforce.com main components while customizing them with the Apex programming language as a key reason it departments are adopting Salesforce.com. This is in fact the reason our company chose salesforce.com and the SaaS platform as our CRM system, because we could quickly and easily customize it for our specific needs. Our it department spent the majority of the CRM budgets in the past trying to get our sales force and managers to use the systems in the first place. This is also a...
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