At the antipode of the model earlier described, he mentioned individualist cultures that gave top priority to personal goals and duties and enjoyed a high degree of independence (Zhou, 2002).

Moreover, the theorist asserted that the cleavage between the two poles impacted ethical decision making and that the two extremes could coexist within the same race, nation, region etc. As an eloquent example, Triandis mentioned USA, a country which despite its individualistic fame encourages collaboration and teamwork especially in the corporate and art world (Husted, 2001).

However, even though they play a major part by challenging psychological theories, Individualism - Collectivism theories have their own limitations that derive from depicting cultural communities as displayers of stable and common perspectives. Consequently, little attention is paid to the discrepancies between the individuals belonging to the same group and to the common points shared across groups (Cooper, Denner, 1998).

To conclude with, culture...
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