2. The most important information is associated with the vendors and merchandise. The customers need to be aware at all times of the developments in the company's portfolio of activity, as well as what the characteristics of new products are in terms of price, design or materials. Another type of information that needs to be provided is related to the online mechanism for administrative issues such as online ordering and payment, delivery and logistics. The client will need to be fully aware of these issues and could be informed both through a FAQ page on the website and a page with administrative explanations, as well as through the newsletter and through the chat room, by company employees that can facilitate this.

Another important information, especially since this is a direct-to-customer business, can be the future trend in the company, letting the client in on future strategies that the company is...
[ View Full Essay]