6% of all bakeries in Canada within the province, it's clear that a uniquely positioned bakery could have a significant market potential in the Vancouver market specifically.

With 211 total retail bakery outlets in all of British Columbia, the proposed bakery and party supplies story would just several key competitors. The following table provides an analysis of the proposed retail stores' key competitors in Vancouver:

Competitors to Bakery & Party Store

Bakery

Strengths

Weaknesses

Anna's Cake House

Richmond, Burnaby

Regularly wins awards and honors for their cakes and pastries; could easily move into offering party supplies as the demographic groups they sell into are likely to throw their own parities vs. cater one

Lack of retail space for starting a party store; lack of knowledge of that aspect of retailing will limit the stores' ability to move successfully into this market.

Cause for Celebration

The most serious competitor to the...
[ View Full Essay]