As the global market continues to diversify the way companies including service companies do business, more and more companies will work to create their own "unique" marketing concepts, those that are customer driven and provide high value.

Government

According to many, implementing quality initiatives or programs like Total Quality Management or TWM are exceedingly difficult. One reason for this is the politics behind how governments work; often practices used to ensure quality go against the traditional methods or systems used by a public agency to operate successfully (Bacal, 2007). To overcome these obstacles, so the public is served in the best way possible, it is critical governments identify internal obstacles to their success, and then devise quality programs that are easily integrated into pre-existing systems within public entities (John, 2003). One such example is the federal government, which influences much local, state, regional and national governments. Because the role of...
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