Though, the act of mothers teaching their daughters is one that only some females can identify with. Similar to the print ads, the commercials do not address those girls and women that are foster children or were abandoned or do not have a mentor of any type. Again, it seems that those groups that would, stereotypically speaking, benefit from a self-esteem movement are being overlooked by Dove, and are furthermore being neglected as members of the female entity. Furthermore, the commercial is implying that all mothers have a high enough self-esteem to teach their daughters to be positive about themselves; though, this is certainly not the case. For instance, a well-known psychotherapist who specializes in treatments of eating disorders with families asserted that, mothers with "unresolved body image concerns and disturbed attitudes towards eating and weight management are passed down" to their children, as a legacy of sorts (Natenshon). How...
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