And retailers today don't even need four walls. Electronic home shopping, interactive TV, and - as anyone over five years old knows - the Internet. The consumer can choose from virtually hundreds of options" (Witkin, Gary M. 1995).
Lord and Taylor
In order to reach target audiences, retailers use electronic devices such as the Internet. Lord and Taylor uses the Internet to advertise so that they can reach their targeted audience of modern women who are trying to balance career and personal lives. To reach the modern day woman, the company has teamed up Victoria Secret, which has always targeted that particular audience. By targeting this type of customer, they will bring in new generations of modern day women because young females shop together and follow one another.
Abercrombie & Fitch
Abercrombie & Fitch targets college-age consumers by centering its advertising on a quarterly magazine-style catalogue featuring lubricious images of...
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