Thus the N95 and similar efforts need to help to reposition Nokia again as a premium brand.

Positioning: Nokia risks competition from single-focus competitors. BlackBerry is the acknowledged leader in e-mails through corporate servers, iPhone for iTunes compatibility, and Microsoft-enabled 5.0 PocketPC-equipped phones (such as the LG or Samsung sets) for compatibility with desktop and laptop PC programs.

Product: Compatibility with computer operating systems is a constantly-changing universe. As Microsoft more closely integrates its sync software with PDA/cell phone software and that on PC's, it is able to give better integration of the two than Nokia, which does not have a PC basis of strength.

Opportunities

Product: The convergence of computing, PDA's and music playing may make for a new, higher-end handset market in which there are no clear winners as yet.

Promotion: The latest efforts by Google, Yahoo!, Apple and Microsoft to break the cell phone providers in the...
[ View Full Essay]