It is also interesting that, somewhat differently from the first advertisement, we are no longer looking for efficiency, productivity increase and lower costs. Since consumerism is the key to this advertisement, the word of order now is spending. This is why this is the "costliest process on Earth."

The three advertisement are very interesting, because, despite still reflecting well the period of time in which they were created, they are somewhat different. On one hand, we have a society that stresses the importance of higher productivity rates and lower costs to be able to face the current challenges. On the other hand, we have individuals simply enjoying their existence, despite the existent challenges.

Bibliography

1. http://proquest.umi.com.ezproxy.fiu.edu/pqdweb?index=3&did=83316914&SrchMode=1&sid=1&Fmt=10&VInst=PROD&VType=PQD&RQT=309&VName=HNP&TS=1195085617&clientId=20175

2. May Tyler, Elaine. Homeward Bound: American Families in the Cold War Era. Basic Books, 1990. Page 91.

3. http://proquest.umi.com.ezproxy.fiu.edu/pqdweb?index=10&did=83316817&SrchMode=1&sid=1&Fmt=10&VInst=PROD&VType=PQD&RQT=309&VName=HNP&TS=1195087871&clientId=20175

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http://proquest.umi.com.ezproxy.fiu.edu/pqdweb?index=3&did=83316914&SrchMode=1&sid=1&Fmt=10&VInst=PROD&VType=PQD&RQT=309&VName=HNP&TS=1195085617&clientId=20175

May Tyler, Elaine. Homeward Bound: American Families in the Cold War...
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