John Mackey said, "Under an alias to avoid having his comments associated with the Company and to avoid others placing too much emphasis on his remarks." He used the pseudonym Rahodeb after his wife Deborah. (Wikipedia).

RAHODEB

John Mackey posted various comments on Yahoo Finance stock forums until last August with the username Rahodeb, after his wife Deborah. He wrote positive things about Whole Foods financial results and his gains on the stock and knocking out Wild Oats Markets Inc. The company is still trying to acquire Wild Oats Markets Inc. Following are few posts written by John Mackey;

Whole Foods Market Inc.

On November 29, 2000 he posted, "Obviously WFMI is no Wal-Mart (not yet anyway!)." Criticizing about the competitor Sunflower which is also an organic store, "Sunflower isn't too impressive. These guys won't hurt Whole Foods. Wait and see." He also predicted about the Whole Foods on June...
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